Campaign Objective – Increase student intake for higher-level education programs (foundation, diploma, and degree) and raise awareness for offered programs, encouraging relevant applications.
With the benchmark rates based on Google keyword planner in place, 3thirds Inc and Client determined a viable budget and key deliverables.
Once ready, 3thirds Inc optimised the campaign, lowered down the cost whilst still maintaining position placements in said campaign.
3thirds Inc Solution – used YouTube Ads to highlight programs and experiences, boosting awareness. Leveraged YouTube Ads, Search Ads, and remarketing for a remarkable 1,388% increase in conversions and 6.36% click-through rate. Bidding strategy optimization and targeted keywords reduced costs.
Final CPC
RM 0.60
1388%
Increase in conversions
6.36%
Click-through rate
RM 18,332.40
Total savings incurred from previous months
How It Worked
Key Components
- The results were based on 1 month of the campaign.
- Leveraging YouTube Ads, Search Ads, and remarketing resulted in a remarkable 1,388% increase in conversions and a 6.36% click-through rate.
- Clicks increased by 66.93%, demonstrating the campaign’s ability to drive higher engagement and interest among the audience.
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