CASE STUDY

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A Malaysian Security Systems Company

Campaign Objective – To generate quality clicks for the company (brand, product, service) and lead their viewers/potential customers/buyers to their website, make a call to the company or contact company via online form submission.

3thirds Solution –  a campaign experiment targeted 60+ keywords such as “CCTV” and “Alarm System” to determine the Benchmark Cost Per Click (CPC). The benchmark rate for this industry was at RM 5.40.

With the benchmark rates in place, 3thirds and Client determined a viable budget and key deliverables.

Once ready, 3thirds optimised the campaign, lowered down the cost whilst still maintaining position placements in said campaign.

Final CPC

RM 1.17

21.7%

Total spent from the allocated budget that was used for the first 3 months

360%

Increase in key deliverables

RM 32,266.44

Total Savings incurred

How It Worked

Key Components

  • The results were based on 1 quarter of the campaign (3 months).
  • 3thirds Inc optimised the campaign to an impressive outcome which resulted in massive savings and far more clicks delivered than client expectations.
  • Deliverables were increased by more than 360%.
  • The cost was to RM 1.17 or 78.3% savings.

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