CASE STUDY

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A Malaysian Theme Park Company

Campaign Objective – The Client was launching a brand-new theme park and the objective was to create awareness and buzz surrounding their latest attraction.

3thirds conducted a targeted campaign aimed at TWO sets of YouTube viewers. One group were aged 25 – 34 years old and a secondary group aged 35 to 44 years.

The first group were viewers anywhere in Malaysia and the secondary group were set to target specific viewers within the Klang Valley and Seremban. The benchmark Cost Per View (CPV) at the time was RM0.12.

Final CPC

RM 0.07

41.6 %

In savings

75%

Increase in Deliverables

154,052

Total Savings incurred

How It Worked

Key Components

  • The results were based on 1 quarter of the campaign (3 months).
  • The campaign targeting resulted in an extraordinarily high view rate of 65%. Translated, 65% of all viewers chose to view the entire video (interest generated, awareness achieved.
  • By tweaking our approach, we managed to reduce cost by 41.6% while exceeding Client expectations by 75%.

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