ABOUT
3THIRDS INC
SINCE 1997
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We Do
Better
Will This Actually Work
for My Business?
We get it. You've probably been burned before by agencies that overpromise and underdeliver. You're wondering if marketing can actually solve your real problems as a business owner:
Getting quality leads from customers (not just any leads)
Building trust with audiences who've heard every sales pitch
Making your marketing run itself so you can focus on growing your business
Reaching your target market where they actually spend time—online, around KL Sentral, at shopping malls, and yes, even at the cinema
Here's the thing:
Marketing works in Malaysia when it's integrated, measured, and built for the long haul. Not flashy international campaigns that miss the mark locally—just effective strategies that understand Malaysian consumer behavior.
Marketing works in Malaysia when it's integrated, measured, and built for the long haul. Not flashy international campaigns that miss the mark locally—just effective strategies that understand Malaysian consumer behavior.
Why We Do This?
And Why It Matters to Your Business
Our mission is simple: Help Malaysian SMEs ready to scale access the same marketing firepower as the big players, without the complexity that keeps you up at night.
Our motto? "Do Better." Not perfect, not complicated—just better than what you're doing now. Better leads from customers. Better visibility both online and off. Better results that actually move your business forward.
Our motto? "Do Better." Not perfect, not complicated—just better than what you're doing now. Better leads from customers. Better visibility both online and off. Better results that actually move your business forward.
01
Integrated
Every ringgit you spend in different channels amplifies the others
02
Data-driven
You'll know exactly what's working with audiences (and what isn't)
03
Sustainable
Growth that builds on itself across all channels, not quick fixes
04
Human
Real connections with customers, not just impressions
Because at the end of the day, you want to see your business grow, not just your marketing reports. And "Do Better" means we're never satisfied with good enough—for your business or for ourselves.
Why "3thirds Inc" for
Your Marketing?
Picture a three-legged stool. Remove any leg, and everything falls apart. That's marketing without balance—and it's why so many businesses struggle with their campaigns.
Great marketing needs three things working together:
Great marketing needs three things working together:
Strategy
Creativity
Execution
When these three are balanced, your business doesn't just grow—it flows naturally toward the success you've been working toward.
Is This Right for My Type of Business?
You're not alone in wondering this. We work with diverse businesses who are serious about growth:
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Small Businesses, Startups, SMEs ready to scale
You've moved beyond DIY marketing and need strategies that grow with your business, not hold you back.
Agencies looking for specialist support in Malaysia
Sometimes you need a local partner who can handle the technical stuff while you focus on client relationships.
Government & Enterprise clients
When visibility and credibility matter in the market, you need campaigns that reflect your standards.
Direct clients across Malaysia
Whether you're selling nasi lemak in Kedah or you're the nation's leading telco, we've got your back. From recruitment agencies in Mont Kiara to F&B chains expanding across Penang, real estate developers in KLCC to healthcare providers serving Johor.
If you're reading this and thinking "That sounds like my business," then yes—this is absolutely right for you.
What Makes Us Different for Businesses
And Why It Matters to Your Business
We've been doing this since 1999. That's not just experience—that's survival through multiple economic cycles, market changes, and consumer behavior shifts in Malaysia and globally. We're still here because we keep getting better at understanding businesses.
We combine everything under one roof. Instead of juggling five different agencies, imagine having Google Ads (we're Google Premier Partner), KL Sentral digital panels (we own them), marketing automation, and cinema advertising all working together for your business. One strategy, one local team, one point of accountability.
We're locals with global standards. We know that Malaysians research differently, buy differently, and trust differently than what international playbooks suggest. But we also know what works globally and adapt it specifically for the Malaysian market.
We prove everything with market data. When we say your DOOH campaign reaches 32.7% of Klang Valley's population from KL Sentral alone, we show you the local data. When your YouTube ads reach the equivalent of 71.7% of Malaysia's internet users, you see exactly how many Malaysian customers convert.
Our customer service doesn't suck (unlike some agencies). We believe in clear communication, quick responses, and actually building relationships with our Malaysian clients. We're always ready to answer your questions—not because we have to, but because we want your business to succeed.
We partner with your business, not for you. You won't get stuck with a junior account manager who doesn't understand business culture. You guide through strategy, celebrate your local wins, and problem-solve the challenges together.
We combine everything under one roof. Instead of juggling five different agencies, imagine having Google Ads (we're Google Premier Partner), KL Sentral digital panels (we own them), marketing automation, and cinema advertising all working together for your business. One strategy, one local team, one point of accountability.
We're locals with global standards. We know that Malaysians research differently, buy differently, and trust differently than what international playbooks suggest. But we also know what works globally and adapt it specifically for the Malaysian market.
We prove everything with market data. When we say your DOOH campaign reaches 32.7% of Klang Valley's population from KL Sentral alone, we show you the local data. When your YouTube ads reach the equivalent of 71.7% of Malaysia's internet users, you see exactly how many Malaysian customers convert.
Our customer service doesn't suck (unlike some agencies). We believe in clear communication, quick responses, and actually building relationships with our Malaysian clients. We're always ready to answer your questions—not because we have to, but because we want your business to succeed.
We partner with your business, not for you. You won't get stuck with a junior account manager who doesn't understand business culture. You guide through strategy, celebrate your local wins, and problem-solve the challenges together.
Our Story
Because You Deserve to Know Who You're Working With
PAST & CURRENT CLIENTELE
We Work With
Businesses of All Sizes
Whether you're selling nasi lemak or the nations’ leading telco, we’ve got your back.
Let's Talk
We're based in Bandar Sunway, Petaling Jaya, Selangor, but we serve clients across Malaysia—from Johor Bahru startups to Your next breakthrough starts with an honest conversation about where your business is heading.
Get in touch:
Get in touch:
Still exploring? Drop us a quick message at [email protected] - no commitment required.