25+ Years Helping Malaysian Businesses Grow

We Do Better

You've been there. Scrolling through agency websites, reading the same buzzwords, wondering if anyone actually understands what it's like to run a business in Malaysia. You need someone who gets that your marketing budget — whether it's RM5,000 or RM50,000 — needs to work harder than a Fortune 500 company's million-ringgit campaign.

We're 3thirds Inc, and we've been figuring this out since 1997
People are actively looking for solutions when they see your message. They're not scrolling through social media or walking past a billboard. They've typed their problem into Google and they're ready to find answers.

At 3thirds Inc, we make sure your business shows up at that crucial moment when intent meets opportunity. We design Google Ads campaigns that don't just get clicks – they turn searchers into customers and turn your advertising budget into predictable business growth.
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Why We Do This

Our mission is simple: Help Malaysian SMEs ready to scale access the same marketing firepower as the big players, without the complexity that keeps you up at night.

Our motto? "Do Better." Not perfect, not complicated — just better than what you're doing now. Better leads from customers. Better visibility both online and off. Better results that actually move your business forward.

We believe your marketing should be:
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Integrated

Every ringgit you spend in different channels amplifies the others
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Data-driven

You'll know exactly what's working with audiences (and what isn't)
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Sustainable

Growth that builds on itself across all channels, not quick fixes

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Human

Real connections with customers, not just impressions
Because at the end of the day, you want to see your business grow, not just your marketing reports. And "Do Better" means we're never satisfied with good enough — for your business or for ourselves.

Will This Actually Work for My Business?

We get it. You've probably been burned before by agencies that overpromise and underdeliver. You're wondering if marketing can actually solve your real problems as a business owner:
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Getting quality leads from customers (not just any leads)
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Building trust with audiences who've heard every sales pitch
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Making your marketing run itself so you can focus on growing your business
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Reaching your target market where they actually spend time — online, around KL Sentral, at shopping malls, and yes, even at the cinema
Here's the thing: Marketing works in Malaysia when it's integrated, measured, and built for the long haul. Not flashy international campaigns that miss the mark locally — just effective strategies that understand Malaysian consumer behaviour.

Why "3thirds Inc" for Your Marketing?

Picture a three-legged stool. Remove any leg, and everything falls apart. That's marketing without balance — and it's why so many businesses struggle with their campaigns. Great marketing needs three things working together:
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Strategy

Stage 1
Knowing exactly who you're talking to in the market and why
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Creativity

Stage 2
Ideas that make consumers stop scrolling and start caring
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Execution

Stage 3
Getting it done flawlessly across all channels, every single time
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Is This Right for My Type of Business?

You're not alone in wondering this. We work with diverse businesses who are serious about growth:
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Small Businesses, Startups, SMEs ready to scale

You've moved beyond DIY marketing and need strategies that grow with your business, not hold you back.
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Agencies looking for specialist support in Malaysia

Sometimes you need a local partner who can handle the technical stuff while you focus on client relationships.
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Government & Enterprise clients

When visibility and credibility matter in the market, you need campaigns that reflect your standards.
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Direct clients across Malaysia

Whether you're selling nasi lemak in Kedah or you're the nation's leading telco, we've got your back. From recruitment agencies in Mont Kiara to F&B chains expanding across Penang, real estate developers in KLCC to healthcare providers serving Johor.
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If you're reading this and thinking "That sounds like my business," then yes — this is absolutely right for you.

What Makes Us Different for Businesses

Different inquiries require different conversations. Here's how to describe what you're interested in discussing:

We've been doing this since 1997.

That's not just experience — that's survival through multiple economic cycles, market changes, and consumer behaviour shifts in Malaysia and globally. We're still here because we keep getting better at understanding businesses.

We combine everything under one roof.

Instead of juggling five different agencies, imagine having Google Ads (we're Google Premier Partner), KL Sentral digital panels (we own them), marketing automation, and cinema advertising all working together for your business. One strategy, one local team, one point of accountability.

We're locals with global standards.

We know that Malaysians research differently, buy differently, and trust differently than what international playbooks suggest. But we also know what works globally and adapt it specifically for the Malaysian market.

We prove everything with market data.

When we say your DOOH campaign reaches 32.7% of Klang Valley's population from KL Sentral alone, we show you the local data. When your YouTube ads reach the equivalent of 71.7% of Malaysia's internet users, you see exactly how many Malaysian customers convert.

Our customer service actually works.

We believe in clear communication, quick responses, and genuinely building relationships with our Malaysian clients. We're always ready to answer your questions — not because we have to, but because we want your business to succeed.

We partner with your business, not for you.

You won't get stuck with a junior account manager who doesn't understand business culture. You guide through strategy, celebrate your local wins, and problem-solve the challenges together.

OUR STORY

3thirds Inc started in 1997 right here in Malaysia with a simple goal: helping Malaysian businesses connect with their audiences more effectively.

From our early days as a media solutions provider, we became a boutique production agency in 2000, creating branding materials for big Malaysian companies. But the real game-changer came in 2001 when we acquired our first DOOH AdPanels at KL Sentral — moving from just creating ads to owning prime media real estate in Malaysia's busiest transport hub.

By 2015, our Google Premier Partner team was boosting digital footprints for everyone from Malaysian MNCs to local SMEs. We expanded our DOOH presence to Plaza Sentral in 2015, added content marketing and web design services in 2019, and grew our communications team during the pandemic in 2021.

In 2023, we launched EpicScreen cinema advertising. When we couldn't find automation that worked the way Malaysian businesses needed, we built our own platform — 3rdWave — specifically designed for the Malaysian market.

Every step has been guided by our motto: "Do Better." Better than yesterday. Better than the competition. Better than settling for "good enough" when your business deserves great. We're not the biggest agency in Malaysia. We're the one that's been here for over 25 years, constantly learning and improving, because when your Malaysian business does better, we do better too.

Here's the thing:

If your business doesn't succeed, neither do we. Every campaign, every ad, every strategy we craft is built on making sure your business thrives in the market. Because when you win, we win too.

Ready to Work Together?

We're based in Bandar Sunway, Petaling Jaya, Selangor, but we serve clients across Malaysia — from Johor Bahru startups to Penang enterprises, from Sabah retailers to Sarawak service providers.

Whether you're ready to scale your SME, want to advertise where 524,000 Malaysians will see you monthly at KL Sentral, launch a campaign that actually works in the local market, or finally get marketing automation that makes sense for businesses — we're here.

Here's what happens next: We'll chat about your business, understand what's working (and what isn't), and show you exactly how integrated marketing can solve the challenges that have been keeping your business stuck.

No generic proposals. No one-size-fits-all international solutions. Just honest conversation about growing your business.