Search Ads That Put You First
Of all the ways to advertise on Google, Search reaches people at the exact moment they’re looking. Someone types what they need, and your ad is the answer waiting for them. No guessing at interests, no interrupting a scroll — pure intent.
Be the Answer When Customers Are Ready to Buy
Search is one of several Google campaign types we run — alongside Shopping, Maps, YouTube, Display, Discover, and AI-powered campaigns like Performance Max. This page is about Search specifically: what makes it different, and how we get it to perform.
Here’s the short version of why Search matters: it’s the closest thing in advertising to a customer raising their hand and asking for exactly what you sell.
At 3thirds Inc, the rest of this page is how we make sure it’s your hand they find — the craft that turns high-intent searches into booked business.
What Makes Search Different from Google’s Other Campaign Types
Search sits in the intent-driven family of Google campaigns — and even within that group it stands apart. Here’s what makes it distinct.
The mindset is evaluation, not discovery.
Display and Discover reach people while they browse. Search reaches them once they’ve defined the problem and are actively comparing solutions — past awareness, into decision.
The competition is qualified
In search results you’re up against businesses in your exact category, not random content competing for a glance. The person comparing options is serious about deciding.
The keyword reveals the intent
“Cheap web design” and “custom e-commerce development” are different buyers. “Emergency plumber KL” carries urgency that “home improvement” doesn’t. Each query tells us precisely what someone wants.
The timing is set by the customer
People search when they need something, not when you decide to advertise. Someone searching “best tax consultant Malaysia” at 11pm on a Sunday has a deadline. Search meets people at the moment they’re motivated to act.
Want to see which searches you’re missing?
We’ll look at the search landscape in your industry and show you where competitors are capturing business you could win.
The Search Ads Advantage for Malaysian Businesses
You compete on relevance, not budget
Big corporations can outspend you on awareness, but in search results the most relevant answer wins. A specialist accounting firm in PJ can outrank a Big 4 firm for “small business accounting Petaling Jaya” — Google rewards specificity over spend.
Local intent creates immediate opportunities
Malaysians search with local modifiers constantly: “near me,” “in KL,” “Johor Bahru,” “delivery to Subang” — often less competition, higher conversion.
Long-tail keywords unlock profitable niches
Specific phrases like “B2B lead generation for manufacturing companies Malaysia” attract exactly the customers you want, cost less per click, and convert higher.
Search data reveals your business cycles
Search volume shows when demand peaks in your industry: event planners before wedding season, tax consultants before filing deadlines, gyms every January. That intelligence lets us plan budgets around real demand.
How We Actually Run Your Search Campaigns
This is where Search expertise earns its keep. The difference between a campaign that quietly wastes budget and one that compounds comes down to the craft here.
Keyword architecture mapped to the buyer journey
We don’t just chase high-volume keywords. We map how your customer searches over time — from “digital marketing Malaysia” to “Google Ads management services” to “Google Ads agency KL reviews” — and build campaigns that meet them at each stage.
Match-type strategy that controls where you show
Broad, phrase, and exact match each behave differently. We structure match types so you capture the searches worth having and avoid paying for the ones that only look relevant.
Ad copy written to the specific query
“Emergency plumber” needs different messaging from “bathroom renovation plumber.” We write headlines and descriptions that answer the exact problem in the search — generic ads get skipped, specific ones get the click.
Negative-keyword strategy that protects your budget
This is where the real savings live. We identify and exclude the searches that waste spend — terms like “free,” “DIY,” “how to,” and irrelevant competitor queries. Done properly, this has cut wasted spend by 30–50% for our clients.
Quality Score optimisation that lowers your costs
Google rewards relevant ads with lower costs and better positions. We optimise ad relevance, landing-page experience, and expected click-through rate to lift Quality Scores — which directly reduces your cost per click.
Bid strategies tied to your actual goal
Maximise conversions, target a cost per acquisition, maximise conversion value — different goals need different bidding. We choose and tune the approach based on whether you care most about lead volume, cost efficiency, or revenue.
The Ongoing Work That Keeps Search Performing
Search-term mining
We regularly review the actual queries triggering your ads, adding new keyword opportunities and fresh negatives. This is what makes campaigns more efficient month over month, not less.
Dayparting and geographic tuning
We analyse when and where your best customers search, then adjust bids to match. If your strongest leads come from KL between 9–11am or Penang on weekends, we weight toward those windows.
Landing-page alignment
We keep your landing pages matched to your ad promise and keywords. Google rewards that alignment with better positions and lower costs — and it protects your conversion rate.
Competitive monitoring
We watch competitor ad copy, positioning, and bidding for openings. Sometimes a small shift in messaging or bids meaningfully improves your position.
Ready to capture high-intent traffic?
Let’s build a Search campaign that connects you with people actively looking for what you offer.
Your Search Ads Questions Answered
Keyword choices, timelines, seasonality, and what separates a strong campaign from a mediocre one.
How do you decide which keywords to target for my business?
We start with your objectives and the language your customers actually use, then check search volume, competition, and commercial intent. We prioritise keywords you can realistically compete on and win — focusing on buyer intent rather than raw traffic.
How soon will Search Ads perform?
Traffic starts immediately, but meaningful optimisation takes four to six weeks of data. The biggest gains usually land in months two and three, as we refine targeting, messaging, and bidding on real performance.
How do Search Ads work with my other marketing?
Search captures the demand your other channels create. Someone sees your OOH ad, hears about you on social, then searches for your brand or service. Search Ads make sure you’re found at that final, high-intent moment.
What separates a strong Search campaign from a mediocre one?
Strong campaigns match messaging to specific intent, run comprehensive negative-keyword lists, optimise continuously on real query data, and keep ads aligned with landing pages. Mediocre ones use generic messaging and stop optimising after setup.
How do you handle seasonal swings in demand?
We analyse your industry’s historical search trends and adjust: raising budgets before peak seasons, shifting keyword focus through the year, and preparing seasonal ad copy and landing pages.
When Customers Search, Be the Answer They Find
Every search in your industry is a business opportunity. People are looking for what you offer — the only question is whether they find you or a competitor.
Search Ads aren’t just about more traffic. They’re about capturing the highest-intent traffic at the exact moment people are ready to decide.
Search is one of several Google campaign types we run. See the full picture on our Google Ads page.