Make Malaysia's Cinema Screens Your Stage
When the lights dim in a cinema, something rare happens. Phones go down. Conversations stop. And for the length of the film, your audience gives the screen their complete attention. No skip button. No scroll. No competing tab. Just your brand, larger than life, with surround sound, in a room full of people who chose to be there.
Reach Malaysians When Their Phones Are Down and Attention Is Up
That's what makes cinema one of the most attentive advertising environments left in Malaysia. And we make it simple to be there.
We do it two ways. EPICscreen is our own cinema network, built in the growing towns that most advertisers overlook, where a local audience is genuinely captive and competition for their attention is low. And when your campaign calls for the big metropolitan chains, we secure placements on TGV and GSC too. Whichever screens fit your audience and budget, you get them through one team, with one point of contact.
One partner for cinema advertising across Malaysia: the screens others miss, and the screens everyone knows.
Captive audience
Every seat, every face, turned toward one screen.
Skip rate
No close button. No scroll. No ad-blocker.
In recall
Cinema enjoys some of the highest recall of any media.
Does Cinema Advertising Actually Work for Malaysian Businesses?
It's a fair question, especially when so much of your marketing already lives online. Here's what cinema does that's genuinely hard to replicate.
Cinema isn't a replacement for your digital marketing. It's the layer that makes your brand recognisable, so that when your Google, Meta, or TikTok campaigns reach the same person later, they already know who you are. Attention on the big screen, conversion online. They work best together.
The Screens We Cover
EPICscreen
Our own cinema network, in the towns most advertisers skip.
EPICscreen is our owned network, built across Malaysia’s growing towns — the places national campaigns tend to overlook. That’s exactly why it works: a local, captive audience, low competition for their attention, and screens we control directly. Because it’s ours, you get direct rates, priority scheduling, and a team accountable for how your campaign runs.
Reaching engaged local audiences in growing-town markets, cost-effectively, with room to stand out.
Major Chains
The metro screens everyone knows — secured through us.
When your campaign needs the big metropolitan cinemas, we handle the buying. We secure on-screen placements on TGV and GSC through our media-buying relationships, so you reach premium city audiences without managing multiple vendors yourself. One brief, one point of contact, both chains.
Premium brand association and mass metro reach across Malaysia’s major cinema chains.
◆ Most campaigns use a mix. We’ll recommend the blend of EPICscreen and chain placements that fits your audience and budget — not push you toward one because it’s ours.
Ready to See What Cinema Advertising looks like for Your Business?
Tell us about your brand and we'll free share cinema advertising ideas tailored to your goals — no commitment.
What Your Cinema Campaign Can Include
On-Screen Cinema Ads
Your brand plays before the feature, in full cinematic quality, across EPICscreen, TGV, or GSC screens.
Lobby & Foyer Media
Digital panels and displays that catch people as they buy popcorn or wait for their show.
Integrated Cinema Campaigns
We combine your cinema presence with your OOH, social, and digital campaigns so the same audience meets your brand in more than one place.
Targeting that fits your audience
Choose specific locations, time slots, and even movie genres: family films for a family business, action titles for a younger tech audience.
Thinking about a cinema campaign?
Tell us your audience and budget, and we'll map the right mix of screens
Who We Help with Cinema Advertising
Growing Malaysian SMEs
Who want premium brand visibility at a sensible cost. Cinema helps a smaller business read as established as its larger competitors.
National brands
Running mass-awareness campaigns who want reach across both metro chains and secondary-town screens in one plan.
Government & public sector
Campaigns that need a trusted, wide-reaching platform to connect with Malaysian families.
Marketing agencies
Who want to add cinema to their clients' media mix without building the vendor relationships themselves.
Where Cinema Fits Alongside Your Other Channels
Every channel does a different job. Here’s what cinema is distinctively good at — and where another channel might carry more of the load.
- Attention
- Very high — a captive audience, full screen, surround sound, no skip.
- Brand association
- Premium — your brand sits inside a chosen entertainment experience.
- Best at
- Building recognition, emotional storytelling, launches, mass awareness.
- Less suited to
- Direct-response and instant clicks — that’s where your search and social campaigns do the heavy lifting.
- Works best with
- Digital retargeting, so the recognition cinema builds converts online later.
What Malaysian Businesses Ask About Cinema Advertising
How much does cinema advertising cost in Malaysia?
Cinema campaigns start from RM5,000 for smaller, location-specific runs, and scale with reach and duration. We'll work to your budget and give you honest advice on what's worth doing, whether that's a focused EPICscreen campaign or placements on the major chains.
Which cinemas can I advertise in?
Two options, and you can combine them. EPICscreen, our own network, covers growing towns across Malaysia. And through our buying relationships, we secure placements on the major metropolitan chains, TGV and GSC. We'll target the locations where your customers actually are.
How do I measure cinema advertising success?
Cinema is mainly a brand-awareness medium, one message reaching many people. We measure it through audience reach, brand-recall surveys, and awareness lift, and where the campaign connects to your digital advertising, we track the downstream engagement too. You may not see instant conversions, but you're building recognition that pays off when customers are ready to buy.
Can small businesses afford cinema advertising?
Yes. You don't need every screen in the country. Start with a few EPICscreen locations, or target the right audience with the right film. We work with growing SMEs regularly to find a cost-effective way in.
When's the best time to run cinema ads in Malaysia?
It depends on your business, but attendance peaks around school holidays, festive seasons (CNY, Hari Raya, Deepavali), and major blockbuster releases, often strong windows to be on screen.
What's the difference between EPICscreen and TGV/GSC placements?
EPICscreen is our own network, so we own and operate those screens and you get direct rates and priority. TGV and GSC we broker on your behalf through media-buying relationships. Either way, you deal with one team at 3thirds rather than chasing multiple cinema vendors.
Ready to Put Your Brand on the Big Screen?
You've got plenty of options for your marketing budget. What makes cinema different is simple: it's one of the few places left where your audience is genuinely paying attention, relaxed, and open to your message.
Through EPICscreen and the major chains, you reach them across the screens others overlook and the screens everyone knows, planned and managed by one team.
Let's put your brand where Malaysia is watching.